Pop-Tarts

I was obsessed to get to work with Pop-Tarts on their social creative. You see, when I was a tot, Pop-Tarts were my thing. They were all I thought about. They were all I wanted to eat. I went from the nickname “Squid” to “Pop-Tart Squid,” thanks to my brother and sister. They meant for it to upset me, but it didn’t. I was thrilled.

Fast forward a few decades, and here I was leading the social creative for this fun, wild, adventurous brand. We jumped on social trends for their organic outreach. We (loosely) partnered with Seinfeld’s team to make a splash with the movie, “Unfrosted.” And we sacrificed one of our own when it came to our second year sponsoring college football’s most anticipated “Pop-Tarts Bowl.”